PJ’s Coffee of New Orleans is expanding its franchise system, offering customers more choices for enjoying their coffee. Founded by Phyllis Jordan in 1978, the brand has evolved over the years. In 2008, brothers Paul, Scott, and Steve Ballard acquired the company, but the focus on providing a welcoming in-café experience has remained unchanged.
Ryan Stansbury, executive vice president of franchise development, explains that when Phyllis started the brand nearly 50 years ago, her goal wasn’t to create stores with drive-thrus. Instead, she aimed to build a place where the community could gather and enjoy high-quality products and beverages. Today, more than half of PJ’s Coffee’s nearly 200 locations offer both dine-in and drive-thru services. Stansbury notes that franchisees who adopt this hybrid model often see 30 to 40 percent higher revenue compared to cafés that only offer dine-in options.
This hybrid approach is a key factor in attracting franchisees, according to Stansbury. He adds that the company has created an inviting environment that sets franchisees up for success. The model benefits consumers as well, giving them the flexibility to grab coffee on the go or enjoy a slower-paced visit inside the café.
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