Luckin Coffee has officially launched the “Brazil Coffee Culture Festival 2.0” in partnership with several major Brazilian organizations. The initiative is part of the company’s deepening collaboration with Brazil’s coffee industry and aims to promote Brazilian coffee culture in China.
Key partners include the Brazilian Trade and Investment Promotion Agency (ApexBrasil), the Embassy of Brazil to China, the Brazilian Ministry of Agriculture, Livestock, and Food Supply, the Brazil Specialty Coffee Association, and the Brazilian Coffee Exporters Council.
The festival builds on a 2024 agreement in which Luckin Coffee committed to purchasing 240,000 tonnes of Brazilian coffee beans over five years.
To mark the occasion, Luckin reopened its Beijing Guanghua Road SOHO store with a Brazilian coffee theme and announced plans to open over 30 more themed stores across China. The company also revealed plans to establish a Brazilian Coffee Museum to further showcase the country’s rich coffee heritage.
In addition to the festival, Luckin and its Brazilian partners are launching the “Brazilian Smallholder Coffee Farmer Support Program.” This initiative will support small and medium-sized coffee farmers by improving access to sustainable farming practices and inclusive agricultural technologies.
These efforts highlight Luckin Coffee’s strategic focus on strengthening ties with Brazil while promoting sustainability and innovation in the global coffee supply chain.
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