Nescafé has returned to Cairo’s bustling streets with a fresh outdoor advertising campaign, shining the spotlight on the latest addition to its popular cold brew lineup: the Spanish Latte, now available in a sleek canned format. Building on the success of its September 2024 out-of-home (OOH) campaign, which featured mocha, latte, and cappuccino cold brew variants, this new activation continues to emphasize Nescafé’s modern refreshment appeal.
At the heart of the campaign is the now-iconic slogan “My Way,” reinforcing Nescafé’s message of personal expression and everyday enjoyment. This resonates with coffee lovers looking for customizable, convenient options to fit their unique tastes.
Nescafé’s journey began in 1938, when Nestlé developed soluble coffee to preserve surplus coffee beans in Brazil. Today, it stands as one of the world’s most recognized coffee brands, available in over 180 countries. This latest activation not only cools down Cairo’s coffee enthusiasts but also reaffirms Nescafé’s position as an innovator in the category with a bold and flavorful twist.
The campaign’s visuals burst with energy and freshness, anchored by a bold ice-blue background that evokes trust, calmness, and thirst-quenching appeal—perfect for a summer-ready beverage. The product can takes center stage, dynamically splashed with creamy coffee, surrounded by scattered ice cubes and coffee beans, visually reinforcing the chilled and caffeinated essence of the Spanish Latte cold brew.
The Arabic tagline reads: “Spanish Latte in a can? My way,” cleverly playing on the idea of personalized coffee enjoyment. The word “new” is prominently highlighted in the corner, drawing attention to the product’s novelty. Clean typography, energetic splashes, and crisp imagery combine to create a vibrant, modern design that perfectly captures the spirit of refreshment and innovation.
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