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R&B superstar The Weeknd, originally from Scarborough, Ontario, has joined forces with Nespresso to create an exclusive coffee collection called “Samra Origins.”
Named after his mother, the collection is a deeply personal project that reflects The Weeknd’s heritage and family traditions.
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“Coffee runs deep in my family culture — it’s about gathering, sharing, reflecting,” The Weeknd said in a statement. “Samra Origins and Nespresso represent that tradition, and sharing it with coffee lovers everywhere is truly incredible.”
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Nespresso describes the collection as a tribute to the richness of The Weeknd’s past and his connection to coffee culture.
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