Bulletproof™, the brand known for popularizing clean coffee and performance nutrition, is unveiling a bold new look and direction. This rebrand reflects its shift from biohacking roots to a modern coffee company focused on making wellness simple, delicious, and accessible for everyone.
Founded in 2011, Bulletproof™ quickly became a favorite among keto followers, intermittent fasters, and performance-driven biohackers. Over the past decade, the brand has grown to serve a wider audience—people who want more than just functional benefits. They also seek great taste, clean ingredients, and a balanced daily routine.
Today’s Bulletproof™ is designed for health-conscious coffee lovers who value clarity, energy, and meaningful daily rituals. The rebrand positions Bulletproof™ as a premium coffee brand grounded in balance, purpose, and quality.
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