Sydney-based creative agency Bounce has unveiled its first campaign for Sunbeam, aiming to simplify and celebrate the everyday ritual of making coffee at home.
To promote Sunbeam’s new line of espresso machines, the campaign positions home coffee-making as a “Real Crowd Pleaser”—an easy, enjoyable experience anyone can master.
Joel Chapman, executive creative director at Bounce, said many people view making coffee at home as too complicated. “So much of coffee culture is stylised to the point of intimidation,” he told Mumbrella. “But the truth is, it’s often the little moments—the movement, the ritual—that make it special. This campaign is all about embracing that rhythm, without the pressure.”
In a market filled with perfect latte art, showroom kitchens, and luxury settings, the campaign strips things back. Bounce and Sunbeam wanted to remind people that coffee should be “simple, enjoyable, and unfiltered.”
Marie Liganaris, marketing communications manager at Sunbeam, echoed this idea. “It should be a pleasure, not a process,” she said. “This campaign captures that sentiment in a way that feels both playful and human.”
Bounce collaborated with long-time production partner Optika to create the campaign’s hero film. The ad features a unique soundscape built almost entirely from the sounds of the espresso machine—like the hiss of the steam wand and the grind of fresh beans—bringing the ritual to life in a sensory and relatable way.
The campaign marks a fresh direction for Sunbeam as it encourages more Australians to embrace the joy of brewing coffee at home.
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