On May 9, Korean coffee franchise The Venti announced global icon G-DRAGON as its official brand model. The appointment is part of the company’s strategic move to reinforce its identity as a trendsetting and ever-evolving brand, while boosting its visibility in international markets.
Recognized worldwide for his unmatched influence in music, fashion, and culture, G-DRAGON was selected for his ability to embody creativity, innovation, and modern style—qualities that align with The Venti’s evolving image and ambitions.
To mark the announcement, The Venti released a teaser video featuring G-DRAGON via its official Instagram and YouTube channels, with full-scale promotional campaigns set to follow.
This partnership signals a bold branding shift as The Venti continues to compete in Korea’s dynamic coffee market and expand its global footprint.
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