Indonesian coffee is a vital part of the nation’s cultural identity and should be celebrated internationally, said Indonesian Consul General in Houston, Ourina Ritonga.
He made the statement while officially opening the Indonesian Pavilion at the Specialty Coffee Expo (SCE) 2025, held on April 25 at the George R. Brown Convention Center in Houston, Texas.
At this year’s SCE, the Indonesian Pavilion showcased the rich flavors and aromas of coffee from different regions across the country. Highlights included beans from West Java, Sumatra, West Sumatra, Toraja, Central Java, and Gayo Aceh.
Consul General Ourina emphasized that Indonesia’s presence at SCE was not just about promoting coffee products to the U.S. market. It was also about sharing the traditions and spirit of Indonesian coffee farmers, who continue to innovate while maintaining high standards of quality.
“Indonesian coffee is not just an export product,” he said in a statement from the Indonesian Ministry of Foreign Affairs on April 26. “It is part of our cultural identity, and it deserves to be proudly introduced to the global stage.”
He also pointed out that the strength of Indonesian coffee goes beyond its production volume. It lies in the dedication and traditional methods used by farmers.
“More than 90 percent of our coffee is grown by small farmers using traditional, often organic methods — practices that were in place long before they became global trends,” Consul General Ourina explained.
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