MONIN India has revealed the return of its annual MONIN Coffee Creativity Cup (MCCC) 2025, inviting baristas and beverage professionals to showcase their creativity with the theme “Alchemy of Flavours: A Fusion of MONIN & Exquisite Coffee.” The competition encourages participants to craft innovative espresso-based mocktails using MONIN’s premium syrups and beverage solutions.
Germain Araud, Managing Director of MONIN India Pvt. Ltd., expressed his enthusiasm for the event, stating, “We’re proud to return with the MONIN Coffee Creativity Cup this year. This initiative is designed to offer a meaningful springboard for emerging talent, providing visibility and access to a wider, even global stage. It reflects MONIN’s deep-rooted commitment to giving back to the community that inspires us every day. As MONIN continues to grow within the coffee industry, this competition offers us a valuable opportunity to discover the passion and innovation that professionals bring to their craft.”
The competition will consist of three regional rounds in Delhi, Mumbai, and Bangalore, culminating in the national grand finale in Jaipur. The Indian winner will advance to represent the country at the MONIN Coffee Creativity Cup Asia Finals in Kuala Lumpur, Malaysia, on September 9, 2025.
The event is designed to encourage participants to push creative boundaries in the non-alcoholic coffee cocktail space. It aims to set new trends in beverage innovation and reflect the evolving coffee culture in India. Contestants will compete for attractive prizes at each level, with the national champion receiving an international coffee experience and farm visit.
As MONIN strengthens its presence in India, the MCCC 2025 continues to spotlight emerging talent while celebrating the fusion of global flavors with skilled craftsmanship in coffee.
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