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Hong Kong-based beauty brand Pretti5 is innovating with its new Green Coffee concept, transforming discarded Arabica coffee beans into active ingredients for eco-friendly skincare. This initiative blends sustainability with product innovation, providing a natural alternative to conventional caffeine-based topicals.
Building on its heritage of integrating traditional Chinese medicine (TCM) principles into skincare, Pretti5 is expanding this eco-conscious approach following successful entry into the US market.
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Rei Katagata from Pretti5’s R&D team emphasized the brand’s dedication to reducing waste and environmental impact, while continuing to develop effective skincare rooted in traditional wisdom.
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