Quebec-based roaster Café William has announced the launch of five new ground coffee products under its W Collection, now available at Metro grocery stores throughout the province. The lineup includes one espresso and four filter-style coffees, catering to growing consumer demand for accessible, high-quality brews without the need for grinding equipment.
“Our goal is to make better coffee more accessible, without sacrificing quality or sustainability,” said CEO Rémi Tremblay.
All five products are:
- Fairtrade-certified
- Organic
Roasted at Café William’s Sherbrooke facility — home to the world’s first fully electric industrial coffee roaster
Packaged with eco-conscious materials to reduce environmental impact
This launch underscores Café William’s continued commitment to great taste, convenience, and sustainability.
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