Fiji is stepping into the global specialty coffee market in a bid to transform its agricultural sector and increase export revenue.
The Fijian government recently hosted a high-profile group of international coffee industry leaders, signaling serious progress in its goal to become a recognized premium coffee origin.
At a welcome dinner held at the Hilton Fiji Beach Resort and Spa, Deputy Prime Minister and Minister of Trade, Manoa Kamikamica, outlined the country’s vision. He shared plans to promote Fiji’s wild coffee and build a coffee sector focused on quality and discipline.
Among the distinguished guests were Sasa Sestic, founder of Australia’s ONA Coffee, and Yannis Apostolopoulos, CEO of the Specialty Coffee Association. Their presence highlights the growing international interest in Fiji’s coffee potential.
Kamikamica acknowledged that while coffee is already grown in Fiji, the main challenge lies in producing enough beans that meet international specialty standards. He noted that regions like Ra Province offer ideal growing conditions, including highland microclimates and fertile volcanic soil.
This coffee initiative is part of Fiji’s larger strategy to diversify its economy and create more jobs in rural communities.
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