Lifted Grounds Coffee Co., a bold new name in the specialty coffee world, has officially launched with a mission to “fuel the wild ones.” Created for off-roaders, adventurers, and outdoor lovers, the brand combines specialty-grade, roast-to-order coffee with the tough, adventurous spirit of the trail.
Founded by Michael Merculieff, Lifted Grounds Coffee Co. is the result of a two-decade journey spent chasing dreams on the open road. Now, Merculieff is shifting gears to focus on bringing authentic freedom to life through great coffee. His goal is simple: to serve those who live beyond the pavement with strong, ethically sourced coffee made for muddy boots, cracked knuckles, and fearless rides.
The brand is kicking off with five distinct roasts under the Adventure Fuel lineup. Each roast is bold and roasted fresh to order, matching the grit and determination of the Lifted Grounds community.
Unlike mass-market brands, Lifted Grounds values quality over quantity, ensuring every batch delivers peak flavor and energy to those who prefer trails over highways.
“Our coffee isn’t about selling a lifestyle; it’s about fueling the one you’re already living,” said founder Michael Merculieff. “We built this for the side-by-side riders, the mud junkies, the overlanders—for everyone who knows the best roads aren’t paved.”
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