The UK’s top independent chilled coffee brand, Arctic Coffee, is teaming up with vehicle maker Isuzu for an exciting new guerrilla-style festival roadshow this summer. This marks the first time Isuzu has partnered with an iced coffee brand.
The collaboration highlights their shared values of independence, adventure, and doing things differently. Instead of traditional, pricey festival sponsorships and stalls inside the gates, Arctic Coffee and Isuzu will bring free, ice-cold coffee directly to festivalgoers just outside the venues.
At the heart of the campaign is a specially branded Isuzu D-Max Arctic Truck — tough, eye-catching, and made for off-road journeys. The truck will visit major UK festivals, serving Arctic Coffee’s popular Café Latte and the new indulgent Frappe range. The goal is simple: offer great iced coffee with no hassle, full of energy, and plenty of generosity.
Jo Taylor, Brand Manager at Arctic Coffee, said, “Partnering with Isuzu was a perfect match. We’re not interested in expensive sponsorships or flashy setups. We want to connect with people naturally, giving them delicious coffee and a good time.”
George Wallis, Head of Marketing at Isuzu UK, added, “We’re thrilled to join forces with Arctic Coffee. The Isuzu D-Max Arctic Trucks AT35 is built for those who like to forge their own path. Our shared spirit of adventure makes this a great partnership. Together, we’re showing off an incredible truck and serving iced coffee, letting festival visitors taste the adventure in more ways than one.”
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