Hawaiʻi-based roaster Lion Coffee has introduced a new 100% Maui Coffee made entirely with beans grown at Mahi Pono Farms in Kahului.
In a show of support for wildfire recovery efforts, the company announced that 10% of proceeds from every bag sold will be donated to the Hawaiʻi Community Foundation’s Maui Strong Fund.
“This launch is about more than just exceptional coffee—it’s about honoring Maui’s resilience, supporting Hawaiian farmers, and standing alongside our Maui ʻohana as they continue to rebuild,” said Gerard Bastiaanse, president and CEO of Lion Coffee.
The new single-origin coffee is grown in partnership with Mahi Pono, a Central Maui agricultural company. Lion Coffee describes the brew as smooth and well-balanced, with a flavor that reflects the island’s unique climate and soil.
“Maui’s land produces something truly special — and this coffee captures that,” Bastiaanse said. “It’s more than a cup of coffee. It’s a way to support the island’s future, one sip at a time.”
Micah Kāne, CEO of the Hawaiʻi Community Foundation, said the partnership represents more than philanthropy. “It’s an act of community support,” he said.
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