Silencio Coffee, a veteran-founded coffee brand rooted in quiet professionalism, patriotism, and faith, has named Laura Burgess Marketing (LBM) as its agency of record. The partnership is aimed at strengthening Silencio’s brand presence across the military, tactical, 2A, and patriot-driven lifestyle markets.
Founded by Fred Fusco and Michael Kurcina, both U.S. military veterans, Silencio Coffee blends premium roasts with a mission-driven ethos. Fusco, a 20-year Army Special Operations veteran and former 18 Delta Green Beret Medic, co-founded the company with Kurcina, a former U.S. Marine and Army Infantryman with experience in Psychological Operations.
Silencio offers a line of curated roasts, including the calming Nirvana Light Roast and the bold Gunfighter Dark Roast, designed to deliver clarity, calm, and strength to discerning coffee drinkers.
“We didn’t start Silencio to just sell coffee—we started it to create a movement of like-minded Americans who value strength, discipline, and faith,” said Kurcina. “Working with LBM, we’re stepping into the next chapter. With their experience in the tactical and military space, we’re confident they can help us deliver that message loud and clear to the silent majority.”
LBM, a marketing firm known for its deep roots in the firearms, defense, and tactical industries, will spearhead brand communications, media relations, and community engagement efforts.
The partnership signals Silencio’s intent to grow its impact, not only as a coffee company, but as a lifestyle brand resonating with patriotic Americans who find strength in purpose, faith, and quiet determination.
Related topics:
- Westrock and Verve Coffee CEOs to Speak at TD Cowen Consumer Conference
- Elm Coffee Roasters to Reopen Under New Ownership in Seattle
- Andytown Coffee Roasters Expands with New Financial District Café