South Korean coffee brand Compose Coffee is looking to extend its partnership with BTS’ V, also known as Kim Taehyung, following the success of their collaboration.
The popular singer became the brand’s ambassador in December 2023. Since then, both the brand and the BTS member have seen strong synergy in their partnership.
On June 9, 2025, Compose Coffee expressed interest in turning the relationship into a long-term collaboration, rather than a one-time promotional deal. The company praised Kim Taehyung’s calm and thoughtful personality, which they said matched the brand’s message and values.
They also noted that his ability to fully engage with the moment helped them connect better with their audience.
Compose Coffee sees potential in continuing this partnership as both sides continue to grow.
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