The competition in the U.S. coffee market is intensifying as drive-thru brand 7Brew continues its rapid national expansion. Dubbed “the fastest-growing chain” in the U.S. by market research firm Datassential, 7Brew now operates 364 locations across 32 states, according to a report from Business Wire.
In March alone, the Arkansas-based coffee company opened 21 new stands. Despite its growth, customers across the country are still asking for more. Responses on 7Brew’s Instagram announcement show demand in places like Tennessee, Texas, North Carolina, and Florida. “Please open one in Tampa, I have to drive an hour to get my coffee!” one user wrote.
While it offers a different experience than Starbucks, 7Brew is now considered a serious competitor in the coffee space. Its success highlights the growing popularity of drive-thru models, which gained momentum during the COVID-19 pandemic. Dutch Bros. CEO Christine Barone has noted that roughly 90% of their transactions now happen at drive-thrus — a trend many believe is here to stay.
7Brew’s model features double-lane drive-thrus and a vast drink menu, offering over 20,000 customizable options, including coffees, teas, energy drinks, and smoothies. Chief Marketing Officer Nick Chavez attributes the company’s appeal not just to the drinks, but to speedy service and strong customer relationships.
Meanwhile, Starbucks is aiming to renew its focus on personal customer connections. In September 2024, CEO Brian Niccol introduced a six-point strategy to bring the brand “back to Starbucks.” The plan includes small gestures like handwritten notes on cups to strengthen the bond between baristas and customers.
As the coffee “brew wars” heat up, brands are racing to stand out—either with speed and convenience or by doubling down on human connection.
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