The UK – based bubble tea chain, Cupp, has inked its very first international franchise agreement, marking its entry into the Indian market.
Established in 2012 by Lee Peacock, the Bristol – headquartered Cupp currently runs 33 outlets in the UK. Looking ahead to 2025, the company has plans to open 15 new locations in its home country.
In 2024, Cupp joined forces with franchise consultant Mikayla Whittle to expedite its international growth strategies. This partnership has now borne fruit with a development deal in Hyderabad, India. Cupp anticipates opening its first store in Hyderabad during the second half of 2025.
Peacock expressed his enthusiasm, stating, “I’m super excited to announce that Cupp will be going international. It has been a long time coming and marks a new exciting chapter in the Cupp journey. There’s so much more to come and I can’t wait to announce further news on our international expansion plans.”
Whittle added, “Expanding beyond the UK has been a key part of our growth strategy, and Hyderabad, with its vibrant food and beverage sector, is the perfect market to introduce Cupp.”
Cupp aims to leverage India’s deep – rooted tea – drinking traditions. The company hopes to stimulate rising consumer demand for novel beverage innovations and out – of – home café experiences.
In India, Cupp will be entering a rapidly growing bubble tea market. Domestic brands such as Boba Bhai, Dr Bubbles, The Bubble Tea Junction, Bubble Bee, and Cha Bar are leading the charge in this segment.
Moreover, international bubble tea chains are also vying for a share of India’s booming hospitality market. The Dutch brand YOYO! Fresh Tea made its debut with a 1,800 – square – foot outlet in Bangalore in February 2025. In December 2024, Malaysia’s Tealive partnered with Costa Coffee franchisee Devyani International Limited for a launch later this year.
To realize its international aspirations, Cupp is on the lookout for multi – unit regional franchisees and master franchisees. The Republic of Ireland, Saudi Arabia, the US, and Canada have been identified as key markets of interest.
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