Independent chilled coffee brand Arctic Coffee has launched a dynamic new marketing campaign in collaboration with vehicle manufacturer Isuzu. The partnership marks Isuzu’s first venture with a chilled coffee brand.
The campaign features a guerrilla-style roadshow tour that will bring Arctic Coffee directly to festival-goers across the UK this summer. Traveling in a specially branded Isuzu D-Max Arctic Truck, the Arctic Coffee team will make surprise appearances at major festivals nationwide.
Attendees can enjoy free samples of Arctic Coffee’s popular Café Latte and their new indulgent Frappe range—offering a refreshing caffeine boost to help keep the energy high throughout the festival season.
This bold collaboration aims to boost Arctic Coffee’s visibility while giving festival attendees a cool and memorable experience.
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