Nescafé has launched its first-ever global influencer partnership, teaming up with viral video creator and digital magician Zach King. The collaboration aims to introduce coffee concentrates to a younger, global audience through creative and entertaining content.
Known for his clever visual illusions and short films, King has a massive online presence, with more than 185 million followers across platforms. The California-based filmmaker also holds the Guinness World Record for the most viewed video on TikTok, racking up 2.2 billion views. In 2024, one of his videos ranked fourth among the platform’s top 10 most watched.
By partnering with King, Nescafé hopes to bring a fresh twist to its brand through digital storytelling that resonates with Gen Z and young millennials.
“I’ve always loved turning everyday things into something unexpected,” said King. “This partnership with Nescafé has been all about having fun, getting creative, and showing how even your afternoon coffee can have a twist of magic.”
The collaboration reflects Nescafé’s broader mission to connect with a new generation of coffee lovers by combining flavor with imagination and tech-savvy content.
Related topics:
- Starbucks Unveils Iced Horchata Shaken Espresso for Summer
- Take Two Coffee Finds New Home Amid Fort Myers’ Busy Broadway Avenue
- Haraz Coffee House Opens in Astoria as Warm, Alcohol-Free Community Hub