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Starting June 9, Starbucks is hosting its very own Global Barista Championship during the Starbucks Leadership Conference in Las Vegas.
After over 84,000 competitors worldwide, the top 12 baristas—from six coffeehouse and six Roastery champions representing regions including North America, China, Japan, Latin America, Europe, and more—will compete over three days for the coveted title.
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The competition highlights not only technical skills like blind coffee tastings and latte art but also focuses heavily on Craft, Connection, and Coffee Storytelling—the art of sharing the Starbucks story.
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Fans can expect creativity and dedication to the mermaid brand woven into each barista’s signature beverage and routine.
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