At Coffex Istanbul 2025, Turkey’s biggest coffee event, Agsure Innovations Pvt Ltd, supported by the Punjab Agri Business Incubator (PABI), stole the spotlight as the only technology innovator among a largely bean-focused Indian delegation. The startup unveiled its AI-powered coffee bean analyzer, a breakthrough device designed to grade bean quality and detect defects with precision.
Coffee lovers understand that the quality of beans directly affects the flavor and brewing experience. Agsure’s smart device uses advanced artificial intelligence and machine learning to assess key factors such as moisture content, color, and the number of defects in coffee beans.
The innovative tool quickly attracted interest from visitors across major coffee-producing and consuming regions, including Uganda, Indonesia, Italy, Turkey, the Middle East, and South America.
“The device not only evaluates bean quality on parameters like moisture, color, and defect count but also enables real-time decision-making for traders and growers,” said Abhinav Mahajan, founder of Agsure Innovations.
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