UK YouTube star WillNE has entered the beverage market with a new iced coffee brand, and it’s already off to a flying start. Rodd’s, his new ready-to-drink coffee line, launched in Sainsbury’s stores across the UK on May 1 — and it’s already sold more than four times the initial sales forecast.
Created in partnership with fellow content creator James Marriott, the brand was introduced through teaser content and a full reveal video on the official Rodd’s YouTube channel. The goal, according to the creators, is to disrupt the iced coffee market and become a major name in the space.
The product line features three dairy-free flavors: Cold Brew Oat Latte, Cold Brew Waffle Oat Latte, and Matcha Latte with Vanilla. Each 250ml bottle is made with Colombian arabica beans and is priced at £2.20 (around $3 USD).
In a follow-up video, WillNE shared that Rodd’s sold 100,493 bottles within just two weeks — far surpassing the brand’s original estimate of 22,500. The product’s early success is backed by strong online support, bold branding, and the massive fanbase of its creators.
WillNE, who has over 5 million subscribers, emphasized that Rodd’s is more than a typical influencer brand. With over 95,000 Instagram followers before its first post, the brand is aiming to become the most followed iced coffee label in the UK.
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