BIGGBY® COFFEE, a high-energy coffee franchise with over 430 locations, is celebrating its 30th anniversary with a major brand update. This is the most significant refresh since the company was founded in 1995. The new look highlights a return to the core values that have fueled the brand’s growth over three decades.
Rita Bettino, Chief Marketing Officer at BIGGBY® COFFEE, said the anniversary was the perfect time to launch the next chapter. “It was an opportunity to reconnect with our roots, clarify who we are, and stand out in a crowded market,” she said. “BIGGBY® has always been about creating positive energy. This refresh shows that in a bigger, bolder way—both visually and emotionally.”
The update includes new visuals across marketing materials and store signage, all designed to unify the brand’s identity as it grows. The new tagline, “BIGGBY® Makes it Better,” highlights the company’s dedication to delivering positive experiences and building meaningful connections. It reinforces the brand’s long-standing focus on putting people first.
Bettino added, “More than ever, when many feel overwhelmed and disconnected, we want our guests to know BIGGBY® COFFEE is here for them — offering more than just great coffee.” She emphasized the role of baristas, who craft flavorful drinks and tasty Bragels® while making sure guests feel valued and refreshed.
The brand refresh also strengthens BIGGBY® COFFEE’s unique market position. It is built on high-quality, handcrafted beverages, farm-direct and sustainable coffee sourcing, and a fully franchised business model that encourages owners to engage with their local communities.
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